Happy 50 Years Pantone!

From the electric punchy hues of the 1960’s, to the sombre more minimalist colors of this decade, Pantone is synonymously linked with five decades of color forecasting. To demonstrate the wide range of color selections made over the years, Pantone created an info. graphic that documents color trends from 50 years ago, to present day. Not being limited to fashion per se, brands and social media make an appearance as well.

It’s interesting to observe in retrospect, how some choices can make one question why a particular group was considered popular for it’s time (harvest gold; avocado; circa 1970)!

Colors: What They Mean and How To Make Them

It would appear on first glance at this book’s title, that it is a “how-to” text for the hobbyist or textile artist on dye recipes. Some information is given on where pigments are derived from; how to use sources on where to find and create pigments for dying fabric. The real value of the book is not in the recipes but in the cultural history of the pigment sources and the meanings of color, all packaged in a beautifully designed book. Each thought-out chapter highlights a color and is illustrated with photos and fine art reproductions to reinforce the text. Not book for color theorists–but offers a good general survey of color and it's uses throughout the centuries. Written and (visually) presented to hold the reader's attention with interesting facts without overwhelming. Colors: What They Mean and How to Make Them by Anne Varichon

Frappuccinos Minus Bugs

The vegan community can rejoice today. Starbucks will no longer use cochineal ( koch-i-neel ) extract in their Strawberries & Crème Frappuccino® and Strawberry Banana Smoothie. Other products such Raspberry Swirl Cake, Birthday Cake Pop, Mini Doughnut with pink icing, and Red Velvet Whoopie Pie will continue to be produced with the ingredient until June of this year. The tip-off that lead to an online post (hosted by the website thisdishisvegetarian.com ) was given last month by a barista working at a midwest Starbucks. A petition was posted on change.org and PETA (People for the Ethical Treatment of Animals) also joined the fray to show their support. All aforementioned parties later applauded the policy change today on their respective blogs. Fleeting as some stories are, time will be the final judge on whether this story has any lasting impression on consumers. Approved by the FDA , cochineal has a long and illustrious history . With a positive nod toward social respons...

Making a Color Exclusive

Logos, slogans, and colors, become synonymous with a product, company, cause or sports team over time. Studies to support consumer driven responses to color are constantly being monitored by the marketplace to maximize data on current and future color trends. Because color can stand independently of words, it is capable of being recognized on its own —devoid of any reinforced logo or text. With this in mind, should an organization strive to protect their color assets through trademark? Not unlike a logo or company slogan, colors can also be protected under the umbrella of trademark. But can these measures extend to the name of a color as well? Syracuse University filed a federal trademark for the exclusive rights to the word “orange”. From the university’s perspective it was a logical move toward protecting their sports team name (which in 2004 had been edited down from “Orangemen” to simply “ Orange ”). Even though the official filing was done in 2006, several colleges have ...

All Color Matters

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