Color Makes a Comeback for Summer 2013

Oscar de la Renta

Whether graphic designers are willing to admit it or not, fashion does make it's way (sometimes unconsciously) into our design solutions. The cut of a fabric or the way it hangs off a model—important but not as impressionable as color hitting our eyes as it makes it's way down the runway. The choices of hues by fashion designers for an upcoming season can filter down and get picked up in an item such as label on a bar of soap, or a swinging hang tag attached to a garment. Color is always there to arrest us into refocusing on what may or may not be important within our visual sphere. A good designer admires, absorbs and bends it to their own purpose to get their work noticed.

If Vogue’s September issue of 916 pages, didn't seem to satisfy the fashionista within—look no further. Fashion Week is in full swing to help fill the need of those wanting more of the like. Having never really been too caught-up in the overall high-heeled runway madness that grips NYC this time of year, I do manage to monitor the news on color trends for upcoming seasons.

Fashion Week continued its kicked-up a positive stride by showcasing saturated colors with punchline precision. The 1980's fluorescent hues that were reintroduced this summer (on sport footwear, and the like) will have to allow make room for the eye candy colors arriving this upcoming summer.

Lemon-drop yellows (Oscar de la Renta), hot oranges (Narciso Rodriguez), and electric blues (Vera Wang) will all make a bold statement on the streets, in the office and at that vacation venue. Color is the new black! Click here for a more in depth report...

Color and Design

Not a book for light reading, Color and Design will satisfy any design practitioner, or scholar seeking to gain a more expanded view of how humans respond to color. Editors Marilyn DeLong and Barbara have curated a selection of essays which are organized into subjects ranging from color psychology to marketing and trend influences. Since these are essays, the reader should not expect this book to offer a cultural analysis of primary/secondary colors nor an explanation of basic color theory. What the text does offer is specific examinations on various topics that center around sociological approach of how color is assimilated within a culture, its art, folklore and consumerism. Outwardly this can seem to be a real bore. I did however find a pearl or two that can potentially be assigned as required reading for my students. For example in Part III: Markets and Trends , I found an informative essay by Alex Bitterman ( Color the World: Identifying Color Trends in Contemporary Ci...

History: What’s in a Name?

There are many color dualities—and orange is no exception. Used as both a noun and adjective, no English word exists to serve as a true rhyme for orange. It is the only color of the spectrum whose name was taken from a fruit, the well-known orange ( citrus sinensis ). Coming from a evergreen tree, oranges are among the most grown fruit in the world, and because the tree is ever bearing, the color orange became associated with fruitfulness. Having passed through many languages, the word initially got its start from the Dravidian root for ‘fragrant’. It was then interpreted in Sanskrit, and then made its way among Persian , Armenian , Arabic, Latin, Italian, Old French dialects before making its first appearance in English in the 14th century. Before 1542 “yellow-red” ( geoluhread) was the word used to describe the color before the fruit and color were synonymous. The etiology for the first place named Orange may be estranged from the word, but is no less symbolic in meani...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

All Color Matters

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