Color Makes a Comeback for Summer 2013

Oscar de la Renta

Whether graphic designers are willing to admit it or not, fashion does make it's way (sometimes unconsciously) into our design solutions. The cut of a fabric or the way it hangs off a model—important but not as impressionable as color hitting our eyes as it makes it's way down the runway. The choices of hues by fashion designers for an upcoming season can filter down and get picked up in an item such as label on a bar of soap, or a swinging hang tag attached to a garment. Color is always there to arrest us into refocusing on what may or may not be important within our visual sphere. A good designer admires, absorbs and bends it to their own purpose to get their work noticed.

If Vogue’s September issue of 916 pages, didn't seem to satisfy the fashionista within—look no further. Fashion Week is in full swing to help fill the need of those wanting more of the like. Having never really been too caught-up in the overall high-heeled runway madness that grips NYC this time of year, I do manage to monitor the news on color trends for upcoming seasons.

Fashion Week continued its kicked-up a positive stride by showcasing saturated colors with punchline precision. The 1980's fluorescent hues that were reintroduced this summer (on sport footwear, and the like) will have to allow make room for the eye candy colors arriving this upcoming summer.

Lemon-drop yellows (Oscar de la Renta), hot oranges (Narciso Rodriguez), and electric blues (Vera Wang) will all make a bold statement on the streets, in the office and at that vacation venue. Color is the new black! Click here for a more in depth report...

Purple for the Privileged

Murex Brandaris For centuries, the color purple was both an elusive and exclusive hue. From the time of Ceasar till the conclusion of the Byzantine Empire, purple was worn by kings and those serving in a high office or positions of influence. Rulers like Nero would sentence anyone to death who dared to wear imperial purple. The Roman emperor Diocletain however, took a more economical approach by collecting taxes from anyone who was compelled to slip on the hue. Up until the 1850’s, the arduous process of acquiring this color was more involved then its close cousin—red. Not unlike red, purple was also derived from the animal kingdom. Farmed from the Mediterranean region by the Phonecians as far back as 1500 B.C., Tyrian Purple came from the mucous secretion of a predatory sea snail’s hypobranchial gland ( murex brandaris , murex trunculus , bolinus brandaris ). The sea snails were soaked and then boiled in large vats which allowed the “juice” to be removed from the gland. It t...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

Color

Taking a more fine art approach, Color draws from past, and present art movements for aesthetic examples on basic color theory application. In depth chapters explore topics such as psychological/compositional effects, color relationships, subtractive/additive media, fine art and applied design. Where Color Workbook by Becky Koenig takes a more “hands-on” approach to color theory, Color presents the realities of color uses from a working artist's point-of-view. Other subjects mentioned include computer art, video, architecture, landscape design, sculpture, and clothing. This book does fall short in two areas; cultural influences and the omission of any suggested exercises for students to back-up the text. This normally wouldn't be an issue, however given the high retail price of $93.00, it would be difficult to justify this purchase to the budget minded student unless it can be aquired via used or heavy discount. Color (Sixth Edition) by Paul J. Zelanski, Mary Pat Fishe...

All Color Matters

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