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It's All About Orange - Pantone's 2012 Color of the Year

The annual hue-of-choice made its début this past week. World renowned color authority Pantone named Tangerine Tango 2012's color of the year. Pantone believes that this vivacious orange can “...provide the energy boost we need to recharge and.” Perceived more often as an autumnal choice, orange was seen on the runways of Fashion Week this year amongst other robust colors. Dubbed by Women's Wear Daily “..as the most popular color at spring Fashion Week”, tangerine like any other color has the potential to leave the catwalks and make its way into the likes of retail sectors which include areas of industrial design.

The last time orange was used with abandon, was during the late 70’s. The avocado/harvest gold/brown combinations reigned supreme in kitchens across America. Often incorporated into Formica counter tops, vinyl flooring, and matching appliances, fake as well as real wood-grain themes was the style that permeated home furnishings.

With international economic woes causing general malaise, fashion can always be counted on to give a more positive vibe to console. Short days and cold nights have arrived here on the East Coast. The light hearted days of spring are still a few frozen months a way. At best, one could hope to harness the warm glow of Tangerine Tango’s aura to help us get through the frigid days and nights ahead. Who knows, maybe it can help usher in an early vernal equinox and give the necessary juice to help jump start bad economies.

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