Buy a Color and Save a Life

Dulux and UNICEF (The United Nations Children's Fund) have partnered together in a unique fundraising website.

Ownacolor.com allows the public to purchase a color to finance initiatives for the non-profit children's organization UNICEF. Users can select a color from a rainbow of hues for purchase on behalf of a friend, family member, or themselves. The site gives you the option to name the color of your choice and write a brief description of your selection. For as little as a £1 ($1.54), your donation can buy enough polio vaccines to immunize ten children. Purchases can be made via mobile phone or computer web browser. All proceeds go to aid underprivileged children around the globe.

Making a Color Exclusive

Logos, slogans, and colors, become synonymous with a product, company, cause or sports team over time. Studies to support consumer driven responses to color are constantly being monitored by the marketplace to maximize data on current and future color trends. Because color can stand independently of words, it is capable of being recognized on its own —devoid of any reinforced logo or text. With this in mind, should an organization strive to protect their color assets through trademark? Not unlike a logo or company slogan, colors can also be protected under the umbrella of trademark. But can these measures extend to the name of a color as well? Syracuse University filed a federal trademark for the exclusive rights to the word “orange”. From the university’s perspective it was a logical move toward protecting their sports team name (which in 2004 had been edited down from “Orangemen” to simply “ Orange ”). Even though the official filing was done in 2006, several colleges have ...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

Color from the Ordinary Made Into the Extraordinary: Fabian Oefner

From motor oil to evaporated alcohol Fabian Oefner wields these materials as if they were ordinary pigments found on an artist's palette. Known for driving a Ferrari into a wind tunnel to splatter with neon paint, Hefner does't shrink from using unconventional materials to pursue his fixation with color. Hefner's latest series “Photographic Paintings” was an outgrowth of observing the oxidation of b ismuth that he had melted on a hotplate. The cooled compound created amazing iridescent spectrum of color. Oefner quickly realized that a scraped off layer with a spatula would change the colors and that they would on be present for a brief tine. " You get those colors, which are essentially the colors of the rainbow,” he says. The photographs have a minimal amount of digital editing done to them. Hefner's work suspends your fools us by taken advantage of the interplay of poss...

All Color Matters

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