Contemporary Color: Theory and Use

As an expanded 2nd edition, Contemporary Color: Theory and Use continues to serve as an important foundational survey for current undergraduate curriculum. Written in an easily understood manner, Bleicher avoids the pitfalls of covering fundamental topics like a dry textbook.

Fine artists will find a chapter on pigments, colorants and paints—graphic designers will be satisfied with a section on color and design. Other sections included in the book review theory, harmonies, and cultural influences. A chapter titled Color Psychology makes good use of contemporary and historical illustrations to reinforce the content.

Bleicher does however fall a little short in the art history section. Even though art movements are mentioned (Impressionism to New Media in 14 pages), they are all too disappointingly brief.

What Bleicher does include (missing from most texts), is a chapter titled The Future of Color. This section explores recent up-and-coming technologies presently making their way into mainstream new media and consumer venues.

The publisher also hosts a companion website for educators that dovetails nicely with the book. Offerings include sample syllabi, quizzes and exercises.

Contemporary Color: Theory & Use

by Steven Bleicher

Color and Design

Not a book for light reading, Color and Design will satisfy any design practitioner, or scholar seeking to gain a more expanded view of how humans respond to color. Editors Marilyn DeLong and Barbara have curated a selection of essays which are organized into subjects ranging from color psychology to marketing and trend influences. Since these are essays, the reader should not expect this book to offer a cultural analysis of primary/secondary colors nor an explanation of basic color theory. What the text does offer is specific examinations on various topics that center around sociological approach of how color is assimilated within a culture, its art, folklore and consumerism. Outwardly this can seem to be a real bore. I did however find a pearl or two that can potentially be assigned as required reading for my students. For example in Part III: Markets and Trends , I found an informative essay by Alex Bitterman ( Color the World: Identifying Color Trends in Contemporary Ci...

History: What’s in a Name?

There are many color dualities—and orange is no exception. Used as both a noun and adjective, no English word exists to serve as a true rhyme for orange. It is the only color of the spectrum whose name was taken from a fruit, the well-known orange ( citrus sinensis ). Coming from a evergreen tree, oranges are among the most grown fruit in the world, and because the tree is ever bearing, the color orange became associated with fruitfulness. Having passed through many languages, the word initially got its start from the Dravidian root for ‘fragrant’. It was then interpreted in Sanskrit, and then made its way among Persian , Armenian , Arabic, Latin, Italian, Old French dialects before making its first appearance in English in the 14th century. Before 1542 “yellow-red” ( geoluhread) was the word used to describe the color before the fruit and color were synonymous. The etiology for the first place named Orange may be estranged from the word, but is no less symbolic in meani...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

All Color Matters

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