Yet another company is entering the fray to cash in on branding equity by opening a hotel. The Pantone Hotel hopes to capitalize on the emotional needs of their arriving clients through color logic. Located in Brussels inside a circa 1970’s tower, each of the seven floors boast a different color scheme that will sync to the mood of the visitor upon arrival.
I would imagine that the community of visual artists, interior designers and the like would possibly seek this hotel out just to satisfy their curious nature (starting a $137.00 a night). That being said, the hotel could have done a better job on their website to sell this unique experience to this demographic. Just a few photos illustrate rooms that appear to be a homage to the Bauhaus genre accompanied by stark furnishings and large wall-mounted Pantone swatches, are reminiscent of a design studio floorplan. If you are looking to book a corporate meeting, the only photos in the “meetings” category show a lone table and chair, and a reception area (?)
If your goal is to book a room online based on a specific color choice, you will be disappointed. Even though the “accomodations” page boasts samples of the Pantone swatches (we’ve come to know and love), clicking on them will be for naught. With names like Daring/Fiery, Cheerful/Warm promising to titillate the eye you'd think the hotel would have capitalized on this concept thorough photos. Even if we're not given a color room choice in advance, the curious visitor would most likely want to see what the selection of decor is in advance prior to check in.
To fill the photo deficit, vignettes were published in a recent article in the February 22nd issue of the Sunday NY Times Design section.
Other amenities offered to the patron are ...“Luxurious beds, inviting pillows, LCD TVs, and central A/C with individual controls are standard at The PANTONE HOTELTM; many rooms are illuminated with unparalleled views of Brussels.” WiFi is also available throughout the hotel as well as meeting rooms outfitted with the latest techno-gadgets required for presentation purposes.
Pantone merchandise such as coffee mugs and the related, can also be had by the color devotee in the lobby boutique and a Pantone Lounge boasts thematic drinks such as Lemon Drop Pantone 12-0736 or Daiquir1 Green 12-0435.
1 Place Loix
1060 Brussels - Belgium
Phone: +32 2 541 48 98
I would imagine that the community of visual artists, interior designers and the like would possibly seek this hotel out just to satisfy their curious nature (starting a $137.00 a night). That being said, the hotel could have done a better job on their website to sell this unique experience to this demographic. Just a few photos illustrate rooms that appear to be a homage to the Bauhaus genre accompanied by stark furnishings and large wall-mounted Pantone swatches, are reminiscent of a design studio floorplan. If you are looking to book a corporate meeting, the only photos in the “meetings” category show a lone table and chair, and a reception area (?) If your goal is to book a room online based on a specific color choice, you will be disappointed. Even though the “accomodations” page boasts samples of the Pantone swatches (we’ve come to know and love), clicking on them will be for naught. With names like Daring/Fiery, Cheerful/Warm promising to titillate the eye you'd think the hotel would have capitalized on this concept thorough photos. Even if we're not given a color room choice in advance, the curious visitor would most likely want to see what the selection of decor is in advance prior to check in.
To fill the photo deficit, vignettes were published in a recent article in the February 22nd issue of the Sunday NY Times Design section.
Other amenities offered to the patron are ...“Luxurious beds, inviting pillows, LCD TVs, and central A/C with individual controls are standard at The PANTONE HOTELTM; many rooms are illuminated with unparalleled views of Brussels.” WiFi is also available throughout the hotel as well as meeting rooms outfitted with the latest techno-gadgets required for presentation purposes.
Pantone merchandise such as coffee mugs and the related, can also be had by the color devotee in the lobby boutique and a Pantone Lounge boasts thematic drinks such as Lemon Drop Pantone 12-0736 or Daiquir1 Green 12-0435.
1 Place Loix
1060 Brussels - Belgium
Phone: +32 2 541 48 98