Understanding Color: An Introduction for Designers

A good well-rounded text that tackles all aspects of the leading theories of color and its associated vocabulary. Holtzschue offers many illustrated examples of how this theoretical information is applied to, when solving common problems in color design.

Beyond basic color study, there are chapters that address topics such as screen display, color management, print and web medias as well as physiological responses. To help educators, a companion workbook which contains exercises for students is offered online via the publisher's website.

With all of the aforementioned considered, this would have been a near-perfect text for a basic color theory class. Holtzschue's mention of art history/cultural influences is quite thin however (4 pages) and her attempt at tackling the (often overlooked) business side of color could be expanded upon as well.

In general though, this book remains a valuable source for designers to consult for understanding how to make sound color choices.

Understanding Color: Introduction for Designers, Fifth Edition

by Linda Holtzschue

Making a Color Exclusive

Logos, slogans, and colors, become synonymous with a product, company, cause or sports team over time. Studies to support consumer driven responses to color are constantly being monitored by the marketplace to maximize data on current and future color trends. Because color can stand independently of words, it is capable of being recognized on its own —devoid of any reinforced logo or text. With this in mind, should an organization strive to protect their color assets through trademark? Not unlike a logo or company slogan, colors can also be protected under the umbrella of trademark. But can these measures extend to the name of a color as well? Syracuse University filed a federal trademark for the exclusive rights to the word “orange”. From the university’s perspective it was a logical move toward protecting their sports team name (which in 2004 had been edited down from “Orangemen” to simply “ Orange ”). Even though the official filing was done in 2006, several colleges have ...

Color from the Ordinary Made Into the Extraordinary: Fabian Oefner

From motor oil to evaporated alcohol Fabian Oefner wields these materials as if they were ordinary pigments found on an artist's palette. Known for driving a Ferrari into a wind tunnel to splatter with neon paint, Hefner does't shrink from using unconventional materials to pursue his fixation with color. Hefner's latest series “Photographic Paintings” was an outgrowth of observing the oxidation of b ismuth that he had melted on a hotplate. The cooled compound created amazing iridescent spectrum of color. Oefner quickly realized that a scraped off layer with a spatula would change the colors and that they would on be present for a brief tine. " You get those colors, which are essentially the colors of the rainbow,” he says. The photographs have a minimal amount of digital editing done to them. Hefner's work suspends your fools us by taken advantage of the interplay of poss...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

All Color Matters

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