Pantone Guide to Communicating with Color

Pantone's Guide to Communicating with Color, gives the reader detailed physiological information, beyond common the primary colors. Eiseman uses consumerism as a point-of-reference for historical and present cultural color influences. The rest of the book presents samples of 3 color combinations (via the Pantone color library) that are grouped into chapters that reflect emotional moods such as serene, capricious, robust, etc.

The book concludes with a very brief timeline of color symbolism and trend which is followed by color conversion ink formulas based on the Pantone library.

Color theory principals are not extensive but this book does provide a basic understanding of how to direct color decisions to a specific audience for motivating product purchases.

Pantone's Guide to Communicating with Color
by Leatrice Eismann

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

Color from the Ordinary Made Into the Extraordinary: Fabian Oefner

From motor oil to evaporated alcohol Fabian Oefner wields these materials as if they were ordinary pigments found on an artist's palette. Known for driving a Ferrari into a wind tunnel to splatter with neon paint, Hefner does't shrink from using unconventional materials to pursue his fixation with color. Hefner's latest series “Photographic Paintings” was an outgrowth of observing the oxidation of b ismuth that he had melted on a hotplate. The cooled compound created amazing iridescent spectrum of color. Oefner quickly realized that a scraped off layer with a spatula would change the colors and that they would on be present for a brief tine. " You get those colors, which are essentially the colors of the rainbow,” he says. The photographs have a minimal amount of digital editing done to them. Hefner's work suspends your fools us by taken advantage of the interplay of poss...

Color

Taking a more fine art approach, Color draws from past, and present art movements for aesthetic examples on basic color theory application. In depth chapters explore topics such as psychological/compositional effects, color relationships, subtractive/additive media, fine art and applied design. Where Color Workbook by Becky Koenig takes a more “hands-on” approach to color theory, Color presents the realities of color uses from a working artist's point-of-view. Other subjects mentioned include computer art, video, architecture, landscape design, sculpture, and clothing. This book does fall short in two areas; cultural influences and the omission of any suggested exercises for students to back-up the text. This normally wouldn't be an issue, however given the high retail price of $93.00, it would be difficult to justify this purchase to the budget minded student unless it can be aquired via used or heavy discount. Color (Sixth Edition) by Paul J. Zelanski, Mary Pat Fishe...

All Color Matters

Search This Blog