Pantone Guide to Communicating with Color

Pantone's Guide to Communicating with Color, gives the reader detailed physiological information, beyond common the primary colors. Eiseman uses consumerism as a point-of-reference for historical and present cultural color influences. The rest of the book presents samples of 3 color combinations (via the Pantone color library) that are grouped into chapters that reflect emotional moods such as serene, capricious, robust, etc.

The book concludes with a very brief timeline of color symbolism and trend which is followed by color conversion ink formulas based on the Pantone library.

Color theory principals are not extensive but this book does provide a basic understanding of how to direct color decisions to a specific audience for motivating product purchases.

Pantone's Guide to Communicating with Color
by Leatrice Eismann

Making a Color Exclusive

Logos, slogans, and colors, become synonymous with a product, company, cause or sports team over time. Studies to support consumer driven responses to color are constantly being monitored by the marketplace to maximize data on current and future color trends. Because color can stand independently of words, it is capable of being recognized on its own —devoid of any reinforced logo or text. With this in mind, should an organization strive to protect their color assets through trademark? Not unlike a logo or company slogan, colors can also be protected under the umbrella of trademark. But can these measures extend to the name of a color as well? Syracuse University filed a federal trademark for the exclusive rights to the word “orange”. From the university’s perspective it was a logical move toward protecting their sports team name (which in 2004 had been edited down from “Orangemen” to simply “ Orange ”). Even though the official filing was done in 2006, several colleges have ...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .

Munsell’s Crusade to Instruct the Masses

We often take for granted the past work done by pioneers such as Albert H. Munsell. Painter, teacher, and inventor, Munsell created the most influential color-modeling system for its time. His efforts devised a “rational way to describe color” through the of use clear decimal notation; using hue, value, and chroma into uniform yet independent dimensions within a three-dimensional space. This idea broke with the traditional approach of identifying colors through a naming scheme, which Munsell thought was “foolish” and “misleading”. Munsell Color System, Atlas of Color Charts. The color system Munsell built back in the 1900 ’ s continues to serve educators, visual artists, and the industries who depend on color matching technologies to produce their products and services. The Munsell Color Company website has a historical overview of Munsell’s legacy as well as examples of company projects that continue to advance the process of achieving accurate color. To peer inside the...

All Color Matters

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