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Pantone Guide to Communicating with Color

Pantone's Guide to Communicating with Color, gives the reader detailed physiological information, beyond common the primary colors. Eiseman uses consumerism as a point-of-reference for historical and present cultural color influences. The rest of the book presents samples of 3 color combinations (via the Pantone color library) that are grouped into chapters that reflect emotional moods such as serene, capricious, robust, etc.

The book concludes with a very brief timeline of color symbolism and trend which is followed by color conversion ink formulas based on the Pantone library.
Color theory principals are not extensive but this book does provide a basic understanding of how to direct color decisions to a specific audience for motivating product purchases.

Pantone's Guide to Communicating with Color
by Leatrice Eismann
  

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