Honey of a Color - Pantone Color of the Year 2011

Meant to ...“bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer”, Pantone LLC the global authority on color has announced next year’s feature color.

Honeysuckle (Pantone 18-2120) takes its name from the deciduous (sometimes evergreen) climber and or vine. About 180 species are known to exist mainly in the Northern Hemisphere with China taking the lead in being home to over 100 of them.

Pantone appears to have been inspired by the reddish-pink unopened blossom of honeysuckle variety Lonicera periclymenum. Not unlike the hummingbirds that are attracted to the nectar of the flower, Pantone anticipates public reaction to be just as receptive to this hue which aspires to ...“instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.”

It will be interesting to see if this color makes its way into mainstream fashion beyond the makeup blushes, women's apparel and accessories. I for one wouldn’t mind seeing men take up the baton for this eye-catching shade beyond the safe tie. How about some socks or a pocket square to match, emblazoned with this commanding chroma?

Making a Color Exclusive

Logos, slogans, and colors, become synonymous with a product, company, cause or sports team over time. Studies to support consumer driven responses to color are constantly being monitored by the marketplace to maximize data on current and future color trends. Because color can stand independently of words, it is capable of being recognized on its own —devoid of any reinforced logo or text. With this in mind, should an organization strive to protect their color assets through trademark? Not unlike a logo or company slogan, colors can also be protected under the umbrella of trademark. But can these measures extend to the name of a color as well? Syracuse University filed a federal trademark for the exclusive rights to the word “orange”. From the university’s perspective it was a logical move toward protecting their sports team name (which in 2004 had been edited down from “Orangemen” to simply “ Orange ”). Even though the official filing was done in 2006, several colleges have ...

Frappuccinos Minus Bugs

The vegan community can rejoice today. Starbucks will no longer use cochineal ( koch-i-neel ) extract in their Strawberries & Crème Frappuccino® and Strawberry Banana Smoothie. Other products such Raspberry Swirl Cake, Birthday Cake Pop, Mini Doughnut with pink icing, and Red Velvet Whoopie Pie will continue to be produced with the ingredient until June of this year. The tip-off that lead to an online post (hosted by the website thisdishisvegetarian.com ) was given last month by a barista working at a midwest Starbucks. A petition was posted on change.org and PETA (People for the Ethical Treatment of Animals) also joined the fray to show their support. All aforementioned parties later applauded the policy change today on their respective blogs. Fleeting as some stories are, time will be the final judge on whether this story has any lasting impression on consumers. Approved by the FDA , cochineal has a long and illustrious history . With a positive nod toward social respons...

Munsell’s Crusade to Instruct the Masses

We often take for granted the past work done by pioneers such as Albert H. Munsell. Painter, teacher, and inventor, Munsell created the most influential color-modeling system for its time. His efforts devised a “rational way to describe color” through the of use clear decimal notation; using hue, value, and chroma into uniform yet independent dimensions within a three-dimensional space. This idea broke with the traditional approach of identifying colors through a naming scheme, which Munsell thought was “foolish” and “misleading”. Munsell Color System, Atlas of Color Charts. The color system Munsell built back in the 1900 ’ s continues to serve educators, visual artists, and the industries who depend on color matching technologies to produce their products and services. The Munsell Color Company website has a historical overview of Munsell’s legacy as well as examples of company projects that continue to advance the process of achieving accurate color. To peer inside the...

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