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Honey of a Color - Pantone Color of the Year 2011

Meant to ...“bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer”, Pantone LLC the global authority on color has announced next year’s feature color.

Honeysuckle (Pantone 18-2120) takes its name from the deciduous (sometimes evergreen) climber and or vine. About 180 species are known to exist mainly in the Northern Hemisphere with China taking the lead in being home to over 100 of them.

Pantone appears to have been inspired by the reddish-pink unopened blossom of honeysuckle variety Lonicera periclymenum. Not unlike the hummingbirds that are attracted to the nectar of the flower, Pantone anticipates public reaction to be just as receptive to this hue which aspires to ...“instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.”

It will be interesting to see if this color makes its way into mainstream fashion beyond the makeup blushes, women's apparel and accessories. I for one wouldn’t mind seeing men take up the baton for this eye-catching shade beyond the safe tie. How about some socks or a pocket square to match, emblazoned with this commanding chroma?

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