Skip to main content

A Hotel to Cater to Your Color Temperment

Yet another company is entering the fray to cash in on branding equity by opening a hotel. The Pantone Hotel hopes to capitalize on the emotional needs of their arriving clients through color logic. Located in Brussels inside a circa 1970’s tower, each of the seven floors boast a different color scheme that will sync to the mood of the visitor upon arrival.

I would imagine that the community of visual artists, interior designers and the like would possibly seek this hotel out just to satisfy their curious nature (starting a $137.00 a night). That being said, the hotel could have done a better job on their website to sell this unique experience to this demographic. Just a few photos illustrate rooms that appear to be a homage to the Bauhaus genre accompanied by stark furnishings and large wall-mounted Pantone swatches, are reminiscent of a design studio floorplan. If you are looking to book a corporate meeting, the only photos in the “meetings” category show a lone table and chair, and a reception area (?) 

If your goal is to book a room online based on a specific color choice, you will be disappointed. Even though the “accomodations” page boasts samples of the Pantone swatches (we’ve come to know and love), clicking on them will be for naught. With names like Daring/Fiery, Cheerful/Warm promising to titillate the eye you'd think the hotel would have capitalized on this concept thorough photos. Even if we're not given a color room choice in advance, the curious visitor would most likely want to see what the selection of decor is in advance prior to check in.

To fill the photo deficit, vignettes were published in a recent article in the February 22nd issue of the Sunday NY Times Design section.

Other amenities offered to the patron are ...“Luxurious beds, inviting pillows, LCD TVs, and central A/C with individual controls are standard at The PANTONE HOTELTM; many rooms are illuminated with unparalleled views of Brussels.” WiFi is also available throughout the hotel as well as meeting rooms outfitted with the latest techno-gadgets required for presentation purposes.

Pantone merchandise such as coffee mugs and the related, can also be had by the color devotee in the lobby boutique and a Pantone Lounge boasts thematic drinks such as Lemon Drop Pantone 12-0736 or Daiquir1 Green 12-0435.
1 Place Loix
1060 Brussels - Belgium
Phone: +32 2 541 48 98

Popular posts from this blog

Color from the Ordinary Made Into the Extraordinary: Fabian Oefner

From motor oil to evaporated alcohol Fabian Oefner wields these materials as if they were ordinary pigments found on an artist's palette. Known for driving a Ferrari into a wind tunnel to splatter with neon paint, Hefner does't shrink from using unconventional materials to pursue his fixation  with color. Hefner's latest series “Photographic Paintings” was an outgrowth of observing the  oxidation  of  b ismuth that he had melted on a hotplate. The cooled compound created amazing iridescent spectrum of color.    Oefner quickly realized that a  scraped off layer  with a spatula would change the colors and that they would on be present for a brief tine. " You get those colors, which are essentially the colors of the rainbow,” he says.  The photographs have a minimal amount of digital editing done to them.  Hefner's  work suspends your fools us by taken advantage of the interplay of poss...

Color

Taking a more fine art approach, Color draws from past, and present art movements for aesthetic examples on basic color theory application. In depth chapters explore topics such as psychological/compositional effects, color relationships, subtractive/additive media, fine art and applied design. Where Color Workbook by Becky Koenig takes a more “hands-on” approach to color theory, Color presents the realities of color uses from a working artist's point-of-view. Other subjects mentioned include computer art, video, architecture, landscape design, sculpture, and clothing. This book does fall short in two areas; cultural influences and the omission of any suggested exercises for students to back-up the text. This normally wouldn't be an issue, however given the high retail price of $93.00, it would be difficult to justify this purchase to the budget minded student unless it can be aquired via used or heavy discount. Color (Sixth Edition) by Paul J. Zelanski, Mary Pat Fishe...

Another Pinboard to Follow

Having resisted Pinterest for about a year now, I finally dipped my toes into the virtual pool of pinboards. My apprehension was truly misdirected and I've come to find that the concept of organizing visual images/links onto a virtual board has become a great teaching tool. After covering the typical graphic design topics such as typography, and history it was a natural move to include color among the related topics. So here is a link to my All Color Matters pinboard .