Not a book for light reading, Color and Design will satisfy any design practitioner, or scholar seeking to gain a more expanded view of how humans respond to color. Editors Marilyn DeLong and Barbara have curated a selection of essays which are organized into subjects ranging from color psychology to marketing and trend influences. Since these are essays, the reader should not expect this book to offer a cultural analysis of primary/secondary colors nor an explanation of basic color theory. What the text does offer is specific examinations on various topics that center around sociological approach of how color is assimilated within a culture, its art, folklore and consumerism. Outwardly this can seem to be a real bore. I did however find a pearl or two that can potentially be assigned as required reading for my students. For example in Part III: Markets and Trends , I found an informative essay by Alex Bitterman ( Color the World: Identifying Color Trends in Contemporary City B